CELEBRITY
Taylor Swift and the NFL’s Budding Business Relationship
The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.
ABSOLUTE SHOCKER: Taylor Swift and kindly write me an article about Travis Kelce DROP BOMBSHELL ANNOUNCEMENT—Fans Left Speechless as Power Couple Unleash News NO ONE Saw Coming..Full story below👇👇👇
Donald Trump Confuses Dementia Screening for ‘Very Hard’ IQ Test as He Brags About Results…Hot 🔥 👇👇
😰 “Worse Than Anyone Imagined…” Prince William Breaks Down as Dark Truth About Prince Andrew Emerges
“🔥 Travis Kelce Issues Explosive Warning to Trump — ‘Attack Our People and You’ll Face 20 Million New Yorkers!’” 👉
The man accused of trespassing on Travis Kelce’s property has now been sentenced to diversion. How we got here👇👇👇
“Just 15 minutes ago: NFL icon Travis Kelce has finally broken his silence with a fiery message defending his quarterback, Patrick Mahomes: “What he’s dealing with is a disgrace to the game a complete betrayal of what football is supposed to represent. How can people be so harsh on a guy who gives everything he has, every single snap? Mahomes is carrying this team with heart, toughness and leadership. To me, he’s one of the greatest players to ever wear a Chiefs uniform.” Read the full story now
After the 28–31 Thanksgiving heartbreak against the Cowboys, Travis Kelce breaks his silence with a powerful message taking full responsibility, thanking Chiefs Kingdom for standing by him through every setback, and reminding the world why true leadership shines brightest when everything falls apart. Read more: taking-full-responsibility-46cbyh-thanhbinh123-298776c15ba2 His emotional Thanksgiving statement has fans stunned, inspired, and rallying behind him like never before.
BREAKING NEWS: Federal judges are rushing into emergency review as Trump’s $2B East Wing Ballroom project spirals into a legal firestorm — fueled by fresh lawsuits and a mounting unpaid ACECO balance. Full Details
Russia calls Trump’s bluff, and doubles down on the battlefield. A promised peace deal collapses as Moscow denies making any concessions, even while Ukraine endures some of the heaviest strikes in weeks. See more
