CELEBRITY
Taylor Swift and the NFL’s Budding Business Relationship
The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.
SAD NEWS: Kansas City Chiefs teammates and fans shed tears as player Travis Kelce and his fiancée – Taylor Swift mourned the heartbreaking announcement… Read more
HORROR ALERT! Prince Andrew’s residence was FORCIBLY BREACHED—and what investigators uncovered inside left the Palace in absolute shock as Prince William and royal guards stumbled upon the long-missing diamond crown of— (Full Details Below👇)
“Leaked Locker-Room Video EXPOSES Andy Reid’s Explosive Meltdown at Travis Kelce — NFL World Stunned”
BREAKING…“Edmonton Holds Its Breath: Shock and Prayers Pour In as Kris Knoblauch’s Wife Fights for Her Life After Sudden Emergency — Read the Full Story”
Long live Taylor Swift’s generosity. On Tuesday, Dec. 23, Feeding America confirmed the pop megastar made a $1 million donation.
SHOCKING LOCKER-ROOM MOMENT: Connor McDavid’s Secret Gift Leaves Leon Draisaitl in Tears 😭💙 👉 See what he gave him — full story inside
The bombshell we never saw coming! 🚨 Travis Kelce just dropped a massive update about his future that left Jason utterly speechless. With the Chiefs facing their darkest season in a decade and Mahomes out, everyone thought Travis was next to retire. But his answer changed everything! Read the full story now! 🏈🔥
🚨 WENT PUBLIC: Newsom & Mark Kelly Form the “Destroyer Duo” — GOP Insiders Say This Changes EVERYTHING 👉 Read before it’s scrubbed. Drop your take 👇
Travis Kelce Breaks His Silence on Life After Football And Taylor Swift Is at the Center of It” Tap to read what he REALLY said Do you think he should retire now or keep playing?
