Connect with us

CELEBRITY

Taylor Swift and the NFL’s Budding Business Relationship

Published

on

The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.

Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.

Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CELEBRITY10 hours ago

SAD NEWS: 30 minutes ago, Ryan Reynolds, husband of actress Blake Lively, along with her family confirmed that she had … see more

NFL19 hours ago

SAD NEWS: 30 minutes ago in Mississippi, USA, at the age of 71 , Oprah Winfrey’s family just announced urgent news to his followers that he is currently… more

CELEBRITY1 day ago

SAD NEWS: 30 minutes ago in Texas, USA, at the age of 53, Elon Musk’s family just announced urgent news to his followers that he is currently… more

CELEBRITY2 days ago

SAD NEWS: 30 minutes ago Amal Clooney, wife of “Good Night, and Good Luck” star and screenwriter George Clooney, sadly announced in tears that at the age of 64 he had …. more

CELEBRITY3 days ago

From Engagement to Heartbreak: Diogo Jota’s Life Cut Short in Fatal Lamborghini Accident”

CELEBRITY3 days ago

BBC News reports: 40 minutes ago! Prince Andrew has sparked media fury after being found unconscious in a private room at his home in Texas after King Charles ordered … more

CELEBRITY3 days ago

LATEST NEWS: 1 Hour ago, King Charles III, Queen Camilla and their grieving families have confirmed that Prince William’s wife, the Duchess – Kate Middleton, has….

CELEBRITY4 days ago

The Internet Was Shocked When Ally Carter Broke Her Silence: Revealing The Shocking Truth About Being Turned Into A ‘Toy’ At Diddy’s Parties – Denzel Washington And Jay Z Were Also Unexpectedly Named, What Exactly Happened Behind Closed Doors Of Superstars?

CELEBRITY4 days ago

Breaking:”Katt Williams & Terrence Howard EXPOSE Diddy’s Industry Sacrifices (2Pac, Biggie & MORE!) See More Here…

CELEBRITY1 week ago

Taylor Swift Drops Bombshell About What REALLY Happens Behind Closed Doors With Travis Kelce Inside Their LA Mansion — Fans Weren’t Ready For This!…..read more

Copyright © 2024 USAenquire