CELEBRITY
Taylor Swift and the NFL’s Budding Business Relationship
The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.
SAD NEWS: Elon Musk Fans in Tears and Prayer After Heartbreaking Update About His Son “Lil X” Read more
TOUCHDOWN IN LOVE! — Brittany Mahomes shares a rare, romantic look at her date night with Patrick before the Chiefs-Giants showdown, from candlelit dinners to sideline kisses — the calm before the NFL storm has never looked this perfect Read more
CARTEL CRACKDOWN: The Trump administration has reportedly revoked visas for at least 50 Mexican politicians and officials tied to drug cartels and their political allies. Most are members of the ruling Morena Party, led by President Sheinbaum, according to two Mexican officials.
FIRST ON FOX: White House unveils criminal illegal migrants on Medicaid as shutdown over healthcare continues. Full report and details from the White House announcement
“TURN OFF THE MONEY MACHINE, JEFF.” — In a stunning live broadcast, Neil Young announced he would pull all of his music off Amazon, citing Jeff Bezos’ open support for the Trump administration. The declaration hit like a thunderclap across the entertainment world. Within seconds, Donald Trump fired back on Truth Social, calling Young “a washed-up rebel looking for relevance.” SEE MORE
Donald Trump threatens to pull World Cup matches from Boston
Senate Republicans unwilling to cave to Senate Democrats’ demands, and argue that the best way forward to dealing with expiring Obamacare subsidies is to reopen the government.
MESSAGE MUTED: Some major airports across the U.S. are refusing to play a video featuring Homeland Security Secretary Kristi Noem blaming Democrats for the government shutdown that has prompted significant flight delays.
