Connect with us

CELEBRITY

Patriots Owner Robert Kraft Praises ‘Smart’ Taylor Swift Ahead of Super Bowl LVIII

Published

on

New England Patriots owner Robert Kraft likes what music sensation Taylor Swift has brought to the NFL.

Love her or hate her, pop star Taylor Swift has been the biggest story in the NFL this season as her relationship with Kansas City Chiefs tight end Travis Kelce continues to capture the hearts of America.

Arguably the most-popular woman in the world right now, Swift has made numerous appearances at Chiefs games to cheer on her new beau, and she’s in the spotlight every time. According to Front Office Sports, the music sensation has generated an equivalent brand value of more than $330 million for the NFL and the Chiefs, only further extending her massive reach.

When asked about Swift’s influence at Sunday night’s Grammy Awards, where she won Best Pop Vocal Album and Album of the Year for Midnights, New England Patriots owner Robert Kraft praised Swift for what she has done for the league and her personal brand this season.

“I think she’s increased the fan approval for young women, which we want, but she’s been smart because she is also getting male fans to come to her music,” Kraft told CNN. “I just think it’s the quality of the product and the parity and what the NFL presents.

“Our ratings this year were the highest for about seven to eight years and you look at the playoff games, it was phenomenal.”

Kraft added that he doesn’t believe the NFL’s spike in ratings isn’t solely due to Swift, as she’s only at one game out of the 16 on any given weekend. However, the “Swift Effect” has been on clear display in the playoffs, as the Chiefs’ last two games have both averaged over 50 million viewers to set records for their respective rounds.

Music and sports have crossed paths in a way rarely seen before this season, and with Swift sure to be on full display at Super Bowl LVIII on Sunday, Kraft hopes that this pairing will result in record ratings once more.

Patriots’ Robert Kraft Reacts to Bill Belichick’s Lack of Hiring

“The nice thing about music and the NFL, but really all sports – in today’s world with so many challenges and problems and everybody’s got work problems, family issues – it’s an escape,” Kraft said. “We build community, both music and sport and everyone comes together. I think of this Super Bowl coming up in Las Vegas with two great teams, who are what I call ‘fourth-quarter teams.’ It should be very exciting and good for America.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CELEBRITY16 hours ago

Stealing the Spotlight! Brittany Mahomes Turns Arrowhead Into a Runway as She Locks Lips with Patrick in a Dazzling Game Day Moment — The Glamorous WAG Shines in a Chic White Shirt and Denim Look While Fans Go Wild Over Her Effortless Confidence and Picture-Perfect Romance!!! SEE FULL CLIP AND DETAILS HERE

CELEBRITY18 hours ago

SAD NEWS SHOCK: Elon Musk broke down in tears as his mother, Maye Musk, suddenly collapsed and was rushed to the ICU — leaving millions stunned…. – News The world was left reeling this week when news broke that Maye Musk, the beloved mother of Tesla and SpaceX founder Elon Musk, had been rushed to the ICU after a sudden and serious health collapse

CELEBRITY1 day ago

AMERICA: The Family of Beloved Coach Andy Reid Confirms Tragic News A Heart-Shattering Loss That Leaves the NFL, His Players, and Millions of Fans in Tears, Mourning a Giant Gone Too Soon… See full article below

NFL1 day ago

BREAKING: Elon Musk opens up after weeks of silence  “I am fighting. But I can’t do it alone.” After groundbreaking achievements in space and energy, the tech titan revealed rare vulnerability following surgery. Recovery will be long and grueling, yet Musk remains determined: “The fight isn’t over. I am still climbing.” Messages of support flooded in from fans, engineers, and even rivals: “Stay strong, Elon  the world needs your vision, but more importantly, your health.” Now, his toughest challenge yet may become the most vital project of his life.

CELEBRITY1 day ago

$20B gone in 24 hours! Elon Musk faces a staggering one-day loss that shook Wall Street and stunned fans worldwide—raising big questions about what really happened. Full story

CELEBRITY2 days ago

U.S Breaking: A somber and emotional moment unfolded today as the President of the United States, visibly shaken, fought back tears while addressing the nation about devastating news concerning his wife, Melania Trump. The heartbreaking announcement came during a last-minute press conference at the White House, leaving reporters and the gathered crowd in stunned silence…SEE the Emotional HeartbreakingAnnouncement⤵️⤵️

CELEBRITY2 days ago

Tim Scott ATTACKS Jasmine Crockett live on air — but just seconds later, she fires back with one line that leaves him frozen in front of all of America!…Read more

CELEBRITY2 days ago

In an exclusive interview, Taylor Swift has revealed the exact moment she fell head over heels for Travis Kelce. What started as a friendship turned into something much more, and Taylor’s words have left fans wondering how this love story blossomed. What was the turning point that made Taylor realize Travis was the one? You won’t want to miss this emotional confession.

CELEBRITY2 days ago

Breaking news: Patrick Mahomes terminates his 7-year marriage to Brittany upon learning he is not the biological father of one out of their their children.Guess out the child? See full article in the comments

CELEBRITY2 days ago

Married Twice Before Harry?!” Rumors Swirl As Fans Revisit Meghan Markle’s Alleged Secret Husband Joe Giuliano. Photos Resurfaced Online Are Raising Eyebrows: Is That Really Her? Or Just A Lookalike Caught In The Royal Rumor Mill? One Fan Asked, “Why Does This Look More Real Than The Palace Wedding?” Swipe, Zoom, Decide What’s Meghan Hiding? Details

Copyright © 2024 USAenquire