Connect with us

CELEBRITY

Patriots Owner Robert Kraft Praises ‘Smart’ Taylor Swift Ahead of Super Bowl LVIII

Published

on

New England Patriots owner Robert Kraft likes what music sensation Taylor Swift has brought to the NFL.

Love her or hate her, pop star Taylor Swift has been the biggest story in the NFL this season as her relationship with Kansas City Chiefs tight end Travis Kelce continues to capture the hearts of America.

Arguably the most-popular woman in the world right now, Swift has made numerous appearances at Chiefs games to cheer on her new beau, and she’s in the spotlight every time. According to Front Office Sports, the music sensation has generated an equivalent brand value of more than $330 million for the NFL and the Chiefs, only further extending her massive reach.

When asked about Swift’s influence at Sunday night’s Grammy Awards, where she won Best Pop Vocal Album and Album of the Year for Midnights, New England Patriots owner Robert Kraft praised Swift for what she has done for the league and her personal brand this season.

“I think she’s increased the fan approval for young women, which we want, but she’s been smart because she is also getting male fans to come to her music,” Kraft told CNN. “I just think it’s the quality of the product and the parity and what the NFL presents.

“Our ratings this year were the highest for about seven to eight years and you look at the playoff games, it was phenomenal.”

Kraft added that he doesn’t believe the NFL’s spike in ratings isn’t solely due to Swift, as she’s only at one game out of the 16 on any given weekend. However, the “Swift Effect” has been on clear display in the playoffs, as the Chiefs’ last two games have both averaged over 50 million viewers to set records for their respective rounds.

Music and sports have crossed paths in a way rarely seen before this season, and with Swift sure to be on full display at Super Bowl LVIII on Sunday, Kraft hopes that this pairing will result in record ratings once more.

Patriots’ Robert Kraft Reacts to Bill Belichick’s Lack of Hiring

“The nice thing about music and the NFL, but really all sports – in today’s world with so many challenges and problems and everybody’s got work problems, family issues – it’s an escape,” Kraft said. “We build community, both music and sport and everyone comes together. I think of this Super Bowl coming up in Las Vegas with two great teams, who are what I call ‘fourth-quarter teams.’ It should be very exciting and good for America.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CELEBRITY6 hours ago

Queen Camilla RAGES in Heartbreak as King Charles Publicly Honors Princess Catherine in a Grand Ceremony at Windsor Castle…See more below

CELEBRITY16 hours ago

13 Minutes Ago! No Longer Hidden — Harry Reveals Tragic News on Live TV About His Family in the U.S.: ‘My Heart Aches… My Wife Has…'” SEE MORE BELOW

CELEBRITY19 hours ago

After 10 years of secrecy, William and Kate are forced to reveal IMPORTANT news about Prince Louis, confirming the rumors: ‘It turns out my son is…'” SEE MORE BELOW

CELEBRITY1 day ago

Shocking: Philadelphia Eagles Chairman Jeffrey Lurie has bluntly announced the termination of the team’s sponsorship deal with tech company Astronomer after CEO Andy Byron was caught in a disgraceful act of attempting to engage in an extramarital affair with subordinate employee Kristin Cabot. “We will stand by and protect mothers—no matter what… See more

CELEBRITY1 day ago

UPDATE: Music Icon Jay-Z puts daughter, Blue Ivy in family way as Beyoncé threatens to divorce husband of 17 years. Beyoncé, who is the mother of Blu Ivy, said “I find it hard to believe that he could do this to our daughter; I have notified the…”See More

CELEBRITY2 days ago

From the Court to the Afterlife: Serena Williams Dies at 43 – The Shocking News You Need to Know”

CELEBRITY2 days ago

HEARTBREAKING NEWS: At the last tribute to WWE icon Hulk Hogan, surrounded by white wreaths and the soft shimmer of candlelight, his cherished Chihuahua — Duke — was carried by the family to rest quietly by the casket, his mournful eyes still seeking the resonant, familiar voice that once summoned him…

CELEBRITY2 days ago

Princess Kate Left Speechless as Pope Leo XIV Refuses to Shake Her Hand in Public — His Whisper Leaves the Royal Family in Awe: “Your Type of Cancer Is….SEE MORE BELOW

CELEBRITY2 days ago

15 MINUTES AGO! Palace’s announcement of King Charles’s ‘funeral’ plan sends shockwaves; Meghan and Harry granted permission to ‘open the ceremony’: The entire UK falls silent… See More Below

CELEBRITY3 days ago

Breaking News: Taylor Swift is dragged into Blake Lively’s drama with It Ends With Us co-star Justin Baldoni – as cruel trolls unfairly label the pair ‘mean girls’

Copyright © 2024 USAenquire