Roger Goodell Says ‘Having the Taylor Swift Effect is Also a Positive’ for NFL

Whether or not you like the occasional shots of Taylor Swift cheering on Travis Kelce during Kansas City Chiefs games, you can bet the NFL is loving her presence, especially leading into the Super Bowl.

NFL commissioner Roger Goodell confirmed as much during his press conference on Monday:

“Having the Taylor Swift effect is also a positive,” he said. “Both Travis and Taylor are wonderful young people, they seem very happy. She knows great entertainment and I think that’s why she loves NFL football. I think it’s great to have her a part of it. Obviously it creates a buzz, another group of young fans. Particularly young women.”