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Shake it off, NFL! Taylor Swift at Chiefs vs. Dolphins shatters streaming records
Shake it off, NFL! Taylor Swift at Chiefs vs. Dolphins shatters streaming records
Chiefs vs. Dolphins game becomes most-watched event on Peacock drawing in 23 million viewers.
Taylor Swift, the pop queen, shattered Peacock’s streaming records with her mere appearance at the Chiefs vs. Dolphins game. The playoff game on Peacock has set a new streaming record with an average of 23 million viewers. During Saturday night’s AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs, Taylor Swift’s presence in the Arrowhead stadium cheering for boyfriend Kelce and engaging with fans made the whole game the most-watched event on a streaming service. Well, this is one reason.
Taylor Swift celebrates with fans during the AFC Wild Card Playoffs between the Miami Dolphins and the Kansas City Chiefs on January 13, 2024 in Kansas City(Getty Images via AFP)
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Dolphins vs. Chiefs on Peacock sets streaming record
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According to Nielsen data mentioned by Messenger, 23 million people streamed the Chiefs’ 26-7 victory on Peacock, NFL+, and NBC affiliates in Kansas City and Miami. In total, 27.6 million people watched the game. Moreover, this marked the first NFL playoff game for which viewers had to pay.
Making history as the NFL’s first pay-per-view playoff game, fans had to fork over at least $5.99 for a Peacock subscription to join the action. Despite complaints about the cost, the game surpassed the previous viewership record (15.3 million) set on Amazon Prime Video, showcasing its undeniable popularity. Additionally, it drew larger crowds than the Saturday night wild-card playoff games that NBC aired for two of the previous three years.
NBCUniversal reportedly paid a hefty sum to acquire streaming rights
NBCUniversal reportedly paid $110 million for the game’s rights. And why? It was an unstoppable spectacle because of the fierce game between the best teams and, of course, Taylor Swift’s attendance at the stadium.
Taylor Swift at Arrowhead Stadium grabbed the top trend
Throughout the day, Taylor Swift remained a top trend on social media, from her arrival in the subzero temperatures of Kansas City to support her boyfriend Travis Kelce, to swag surfing for the Chiefs and engaging in conversation with Kelce’s mom during Saturday night’s AFC wild-card playoff game against the Miami Dolphins. The game which ended with the Chiefs’ victory, witnessed a significant increase in streaming service subscriptions.
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