CELEBRITY
Taylor Swift and the NFL’s Budding Business Relationship
The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.
An animal shelter on the edge of collapse was saved in silence — not by headlines, but by Travis Kelce & Taylor Swift. They carried 200 lbs of supplies, wrote a blank check… and vanished. But the real shock? Staff later found a hidden envelope beneath a dog bed, sealed with 7 words that left everyone speechless. See the full story below
NFL EARTHQUAKE?! Jerry Jones SECRETLY Plotting to Snatch Shedeur Sanders Behind Closed Doors – Fans STUNNED as Rumors Swirl That Haslam Has Finally LOST CONTROL in a Move Nobody Saw Coming!…..read more
Taylor Swift and Travis Kelce finally met their first baby. The ultrasound clearly revealed the baby’s gender and they were all smiles when the doctor read the results. Read more
The hometown diner where Travis Kelce had his first date with Taylor Swift announced it was closing — until they quietly bought it and reopened it as a soup kitchen. But the menu on the blackboard that first day had a hint at their next chapter…… story below
5 MINUTES AGO: Palace CONFIRMS Tragic News About Kate Middleton Health. Andrew cried out in despair: ‘Oh, we are heartbroken…'” SEE MORE BELOW
When Does The Life of a Showgirl Come Out? All About the Release of Taylor Swift’s 12th Studio Album
JUST IN:Vivian, the daughter of Tom Brady and his ex-wife Gisele Bündchen, is enjoying a luxurious yacht vacation with her mother and stepfather. The little girl seems quite fond of her ‘new dad’ and revealed ‘something that her stepfather has’ but Tom Brady doesn’t, which made Gisele burst into delighted laughter. Full Story:
Jason Kelce Highlights “Taylor Swift’s Second Favorite”: Xavier Worthy Gets the Shout
Record-breaking night: Patrick Mahomes makes NFL history against the Baltimore Ravens
