CELEBRITY
Taylor Swift and the NFL’s Budding Business Relationship
The pop star led the NFL to its highest regular-season viewership among women since it began tracking in 2000.
Unsurprisingly, the Travis Kelce ‘Love Story’ impacts Swifties and their financial decisions.
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.
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Once the richest man in the world, Elon Musk is now facing a jaw-dropping $134.7 billion loss — and Wall Street is in panic mode. Is this the end of his empire… or just the first act of a dramatic rebound? you won’t believe what’s happening behind the scenes.
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SAD NEWS: 15 minutes ago in New York, at the age of 55, the family of American music mogul Sean “Diddy” Combs just announced urgent news to fans that he is currently… more
BREAKING: Denzel Washington STUNS the World by Revealing Oprah Winfrey’s SHOCKING Secret Ties to Diddy—What He Exposed Will Leave You Speechless!
45, and at 3 a.m. today, I finally became a father!.. Both my wife and I are orphans, and no one has congratulated us. Maybe no one will say it, but we want to share this joy anyway . May everyone who blesses us be blessed in return!
