CELEBRITY
Taylor Swift’s screen time during SB LVIII raises eyebrows: How much time did the broadcast give her?
The “Bad Blood” songstress appeared barely 11 times on screen.
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As the Kansas City Chiefs clinched a dramatic victory against the San Francisco 49ers in Super Bowl LVIII, all eyes weren’t just on the players, but also on pop sensation Taylor Swift, who has garnered significant attention due to her relationship with Chiefs tight end Travis Kelce.
Swift’s presence at NFL games has attracted fervent interest from fans, with many eagerly anticipating her appearances on television broadcasts. However, amidst the excitement, some viewers have expressed frustration at the frequency of Taylor’s on-screen moments.
Contrary to popular belief, a closer examination reveals that Swift’s screen time during Super Bowl LVIII was relatively brief.
According to Admeter, the megastar musician appeared on camera for a total of 55 seconds throughout the CBS broadcast-51 before the game-winning touchdown-making 11 appearances that averaged about five seconds each.
Swift’s presence increased in the second half
Despite her status as a major figure in both music and NFL circles, Swift’s televised presence was notably limited, especially considering the extensive duration of the broadcast, which spanned over four hours and 18 minutes.
Swift’s on-screen visibility fluctuated throughout the game, with minimal appearances during the first quarter, coinciding with the 49ers’ dominance early on.
However, as the Chiefs rallied and Kelce’s performance gained momentum, cameras increasingly focused on the “Shake it Off” singer, capturing moments of anticipation and excitement as the game unfolded.
Her most notable moments
One particularly noteworthy moment occurred when Swift was shown nervously biting her fingernails during the tense final moments of the game, resonating with Chiefs fans worldwide and sparking memes across social media platforms.
Swift’s televised interactions, including a memorable scene of her chugging a drink and slamming the cup on the table, elicited mixed reactions from viewers, with some applauding her enthusiastic support for the team, while others expressed dissent.
Despite the varied responses, Swift’s presence added an extra layer of excitement to the Super Bowl broadcast, highlighting the intersection of sports and celebrity culture on one of the biggest stages in American entertainment.