The Princess of Wales’s favourite jeweller Kiki McDonough tells how Kate boosted her brand – exclusive

The Princess of Wales’s Favourite Jeweller Kiki McDonough on How Kate Boosted Her Brand – Exclusive

For decades, Kiki McDonough has been a household name among fine jewelry enthusiasts, but it was her association with the Princess of Wales, Catherine (Kate Middleton), that propelled her brand to global fame. In an exclusive interview, the renowned British jeweler reveals how Kate’s love for her designs has significantly influenced her business and captivated royal fashion followers worldwide.

A Royal Endorsement That Changed Everything

Kiki McDonough has been creating exquisite, colorful gemstone jewelry for over 30 years, with a strong reputation among high-society clients. However, when Kate Middleton, now the Princess of Wales, began wearing her designs publicly, the brand experienced an unprecedented surge in popularity.

Kate was first spotted wearing McDonough’s signature earrings in 2011, shortly after her wedding to Prince William. Since then, she has been seen on countless royal engagements sporting various pieces from the designer’s collection, solidifying Kiki McDonough as a go-to name in royal fashion.

The “Kate Effect” on Kiki McDonough’s Business

It is no secret that whatever Kate wears garners immense public interest, a phenomenon often referred to as the “Kate Effect.” This extends to her jewelry choices, and McDonough acknowledges the impact.

“Kate has an incredible sense of style, and she wears jewelry in a way that feels effortless and elegant,” McDonough shares. “Every time she steps out in a pair of my earrings, we notice an immediate spike in interest and sales.”

Her classic yet contemporary designs, featuring vibrant gemstones such as citrines, topazes, and amethysts, perfectly align with Kate’s refined yet modern aesthetic. Some of the most iconic pieces worn by the Princess include the Eternal Citrine Drop Earrings, the Green Amethyst and Diamond Cushion Drops, and the Morganite and Diamond Cushion Drop Earrings. Each time she wears them, they sell out almost instantly.

A Relationship Built on Timeless Elegance

What makes Kiki McDonough’s jewelry so appealing to Kate? According to McDonough, the answer lies in versatility.

“My designs are meant to be worn every day, not just for special occasions,” she explains. “Kate embodies that philosophy perfectly—she pairs my earrings with everything from tailored coats to evening gowns, making them accessible and relatable for women everywhere.”

McDonough’s creations are crafted with wearability in mind, offering a fresh alternative to traditional royal jewels. While Kate still dons heirloom tiaras and statement necklaces for grand occasions, her preference for McDonough’s lightweight, colorful earrings makes them a staple in her everyday royal wardrobe.

Beyond Kate: A Lasting Legacy

Though Kate’s influence has undoubtedly boosted the brand’s visibility, Kiki McDonough has long been a favorite among British royalty and aristocracy. Queen Camilla and Princess Beatrice have also been spotted wearing her designs, further cementing her status as a premier jeweler to the royal family.

As for the future, McDonough remains dedicated to creating timeless, wearable pieces that continue to attract a global audience.

“Kate has given my brand incredible exposure, but at the heart of it, my passion remains the same—to design jewelry that brings joy to those who wear it,” she says.

With the Princess of Wales as her most high-profile admirer, it’s clear that Kiki McDonough’s influence in the world of fine jewelry is here to stay.